Choosing the Right Idea

I’ve been coming up with so many business ideas lately and the problem that has arise to me is that it always comes to mind that the idea will not work. Similar to the first post, I’ve been keeping my mind open to all the options that are available in creating great ideas. But somehow this thing in the back of my mind somehow always comes up saying the idea probably won’t work.

I’ve been listening to great speakers talk about this issue and it’s very common. One of the speakers who I appreciate so much and would love to have the chance to meet is Jason Nazar. CEO and co-founder of Docstoc, he spoke about how we shouldn’t be worried if an idea will work or not. We actually instead should be worried if that idea exists within the market because if it doesn’t exist, then you won’t be able to sell it.

It doesn’t matter if the idea we have already exists or if it sounds stupid, we should take that idea and figure out how we can make it different and improve it to the public. And that’s what I think we have to put in focus, rather than fearing if our idea will work or not, we have to execute it. So how do we know if our idea will work?

There are several questions we must ask ourselves first in order to make that idea become a reality. Similar to a business plan with getting down to specifics, two questions that are important to ask are: Who are our audience? What is their problem?
Figuring how we can deliver it and create demand will come afterwards.

So how do you know your idea you came up with will work? Have you doubted yourself with that idea? One advice that has begun to get implanted into my head is that when we have an idea, lets execute it with the least amount of cost possible. That way you won’t risk a lot and you can start all over again with out the weight on your back from the previous idea.

It’s awesome coming up with many different ideas, but I think when we have the mindset of thinking if it will work or not should be forgotten. I always speak with my mentor about it and if you’re in that struggle of figuring which idea will work or not, I would suggest talking with a mentor to advise you which is best.