Stories Make a Bigger Impact

Ever found yourself remembering about a great story from a motivational speaker weeks after you’ve listened to it? And you question yourself why is it that you remember this but not a lecture with bullet points on a slide show presentation?

The answer is simple: telling a great story sticks to even long after it was told, and as leaders, when we want our team to succeed, these stories can make a huge impact towards them.

Having scheduled meetings with the team, we always tend to write down what is needed in our improvements. There are members I’m sure of that really can’t hold that long of an interest and what we must do in order to get their attention up is telling them a story that can relate to what is needed or what we’re doing.

There’s a science about the magic of listening to stories. I was reading an article that mentioned about this and it mentioned that our brains are somehow wired to story-tell and captured what they’re saying and we tend to put it into an image. It then forms into a connection where we then try to relate to and this is how it begins to make an impact on us.

To make our team capture our stories more further, make sure to keep it simple. Making it simple reduces all the stresses of capturing difficult terms or nouns we are trying to explain to them.

How has telling stories related to a project your team is working on improved their performance? Would you rather consider this form of strategy more than the usual bullet point presentation?

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